DJ Lu Santoz Flaunts Sensual Side in Exclusive Kico Underwear Campaign

Renowned Brazilian DJ Lu Santoz recently stepped away from the turntables and directly into the spotlight. In an exclusive special photoshoot captured by talented photographer Bruno Faria in Uberlândia, Minas Gerais, the 32-year-old artist became the star of the latest Kico Underwear campaign.

Embracing a bold and sensual concept in front of the camera, Santoz modeled a collection he had already been a fan of long before the official invitation arrived.

"I loved receiving the invitation from Kico," Lu Santoz shared. "We always had a great interaction on Instagram, and then the offer came. I already admired their pieces, so I was mega excited."

Confidence Under the Spotlight

Stripping down for the camera can be daunting for many, but Lu handles the public exposure with a remarkably healthy mindset.

"I deal well with exposing my body, and I don’t let malicious comments get to me. That is already a big step because it keeps your mind from getting sick," he explained.

Among the various pieces featured in the lookbook, the DJ predicts one particular style will turn the most heads: "I think the crochet pieces are going to be highly talked about."

Despite the undeniable sex appeal of the campaign images, Lu admits to having a shy side in his everyday life. "Honestly, I am shy and even avoid taking photos on a daily basis. However, I really like my chest and I know it draws attention," he revealed with a smile.

The Man Behind the Music

Away from the high-energy nightlife and music festivals, there is a much calmer, more reserved side to Lu. He is currently a pharmacy student living a quiet life in the countryside, where he enjoys watching good TV series and dining out.

This peaceful lifestyle contrasts beautifully with his vibrant eight-year career built on electronic music, massive events, and deep crowd connections.

"In these eight years of my career, I’ve experienced a lot—so many connections and experiences. Good days and bad days," Lu reflected.

Yet, after nearly a decade in the music industry, his core dream remains exactly where it started: "The dream hasn’t changed. I want to keep bringing my music to everyone."

As he celebrates this 8-year milestone, Lu Santoz continues to find new stages, embrace fresh experiences, and now, command a powerful new presence in front of the lens.